British Airways to focus on excellence in the premium cabins with more choice and quality
Alex Cruz, British Airways’ chairman and CEO, said: “In Club World, we’re focusing on improved catering and sleep. We’re investing in the best Wi-Fi in the sky, new lounges, direct access to security and our lounges for our First customers. We’re also aligning our business cabin and service across all our flights by introducing Club Europe on domestic flights.” See his full speech here
The investments include:
- £400m in Club World (long-haul business class)
- Introducing Club Europe on UK domestic services
- New lounges
- First Wing direct security and lounge access at Heathrow
- Latest generation Wi-Fi fitted on long-haul and short-haul fleets over the next two years
- Self-service check-in and biometric boarding gates to speed up the airport journey
The airline will invest £400m in Club World (long-haul business class). From June new catering will be introduced into the Heathrow business lounges to improve food quality and extend the breakfast service to 11am.
From July fresh new linen, bigger pillows, a soft mattress topper and duvet to will be supplied on board. From September a new restaurant-style dining service will begin in Club World, with display trolleys allowing customers to select dishes from of freshly prepared starters and desserts served on beautiful new table settings. A revamped service approach will be delivered to customers with a new culinary boutique experience.
These changes will launch on flights between London Heathrow and New York JFK, before being rolled out across the rest of the long-haul network during 2018.
From April, the latest generation of Wi-Fi will be rolled out across British Airways’ long-haul network. Customers can use their own devices to browse the internet, access email, check social media or stream video content from Netflix and YouTube. Simply Connect supports basic web browsing, email and instant messaging with prices from £4.99 while Connect Plus provides a faster connection speed supporting video streaming services from £7.99.
The airline is also opening three automated self-boarding gates for UK domestic flights at Heathrow Terminal 5. Facial recognition technology allows customers to scan their boarding pass, before walking onto the aircraft.
Additionally, customers are now able to label and drop off their bags at Heathrow and Gatwick before proceeding through security.
Alex Cruz adds: “We need to focus on enhancing premium with contemporary service, improved catering, and a consistent experience. In economy, where price is the driver, we need to focus our efforts on delivering more seats at the lowest fares and giving customers choices.”by