Fashionable Farming

Pippa Francis

PHILIPPA FRANCIS reports on Karoo Ranching

The third annual Winter Film Festival from June 13 to 17, enables participants to use their sphere of influence to raise the profile of farming in South Africa.

Karoo Ranching founder Julie Truter’s vision is food security in South Africa. “The average age of a farmer in this country is 62. My generation just aren’t coming back to farming as easily,” she says

“To portray the realness of farming in the Karoo we started hosting the annual film festivalto put the authentic side of farming on show.

Two short film nominations are “Mountains” by Karina Louw and “When the dust settles” by Lindy Truter, a seasoned photographer, who comments: “I wanted to give insight into the true farming life by portraying the values of my people; father, brother, neighbor … (their) struggles and joys.”

Apart from annual events like the film festival, cattle drives, and photography workshops, Karoo Ranching’s Julie Truter is encouraging corporates to bring their staff to the Karoo for corporate team building that exposes “senior decision makers to agriculture in a new light”.

Agritourism is one way to go. Creating positive stories around the profession via imagery and video is another.