No time for tweets! Countless lodge owners don’t do twitter for reasons from ‘other fish to fry’ to ‘can’t be @rsed’. This mistake means you miss out on feedback and the chance to interact directly with potential guests. A lack of response to twitter complaints or compliments speaks volumes, and not in a good way. As outrage escalates with nobody from a venue or airline stepping in to calm troubled waters, reputations can get tarnished.
Spot the bot! Their feed is nothing more than automatic reposts of Facebook or Instagram links. Maybe the light flickers occasionally but it’s a clear case of nobody home.
Ignoring mentions: Not acknowledging or responding to @mentions comes across as rude and invites no further investigation of your accommodation offering.
Yawn-inducing eulogies: Every tweet is a mini-infomercial about the awesomeness of your venue. This is fine, say, every six tweets, but at least share something interesting in between. Tell us about your hen sitting on her eggs for days. Show us the chicks when they hatch. Did something amusing happen with a guest? SabiSabi‘s feed is always a treat featuring snippets of life in the Sabi Sands Reserve with superb images.
No engagement: Twitter is about cyber conversations with others whose interests may be similar ito yours. Sharing views on solar electricity, water recycling or conservation, among safari lodge owners or wading in on pertinent issues affecting your area can ‘personalise’ your venue. Safari starter Kevin Leo Smith is great for helping out with advice and updates on the above issues.
Begging for followers: It smacks of desperation, never a good look. My worst is the automated DM thanking me for following, then asking for Facebook and Instagram likes. Tsek!
Just us: Not encouraging guests to share their images or experiences by retweeting them or inviting #FlashbackFriday moments. It’s a golden opportunity wasted. Here’s a nice retweet from Mhondoro Lodge featuring travel writer Di Brown’s sweet tableau of three zebra at a waterhole.
Hold the hashtags. Lots of #hashtags are fine for instagram but on twitter, two will do. Otherwise it starts looking spammy.
Boring biog: Your twitter biog provides a location, a link to your website, and … er, that’s it. It doesn’t have to be poetic. Factual is fine. Tau Game Lodge gets it right with ‘… situated in Big 5 malaria-free Madikwe Reserve overlooking a large natural waterhole.’
Ignore competitors: If you never bother to look at what your successful competitors are doing on twitter, you won’t be able to emulate their success or go one better. Look around and let others spark you!
Don’t be a twit! For advice on setting up your twitter account or if you’d like a shout out for your business, feel free to email me or a member of travelwrite’s growing editorial engineering team.
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